New case of AI 'snatching rice bowl': Japanese manufacturer develops artificial intelligence to repl

In the context of AI empowering various industries, the booming streaming media industry in recent years has also ushered in opportunities for productivity improvement - including Japanese imaging equipment giants such as Canon and Sony, which are busy launching a series of new tools to help video production teams "reduce burden and increase efficiency".

Of course, these manufacturers in the Japanese market tend to focus more on the severe shortage of local labor when developing features. However, from the perspective of global video industry practitioners, this is also another case of "AI snatching rice bowls".

Five cameras and one cameraman are enough

According to local media reports, during a recording event on the top floor of Kodansha, a Tokyo publishing company, two performers performed in front of multiple cameras, but only one photographer was operating the camera on site. That being said, the automatic cameras on site can automatically adjust the angle and shooting focus, in coordination with the main camera in the photographer's hand.

This system is referred to by the developer Canon as the "multi camera orchestration" system. The principle is also very simple: artificial intelligence will automatically analyze the footage captured by the camera, recognize performers based on their skeletal structure, and capture movements based on their relative positions. Canon introduced that automatic tracking cameras are not a new thing in video production, but Canon has developed the first system that allows 4-5 cameras to "communicate with each other".

Kohei Maeda from Canon's imaging department gave an example that this system can respond to commands such as "capturing performers on the stage to the right of the main performer". At present, the company is testing the effectiveness of this system in sports events, and there are also potential potential potential customers who hope to use the system in live broadcasts.

Developing this AI tool also takes into account the current state of the media industry. Maeda stated that although the world is now filled with videos, increasing available funding and manpower for individual content remains a difficult task.

Save skilled labor

According to a white paper released by the Japanese government in 2024, the global video streaming market is expected to reach $177.9 billion by 2027, an increase of 34% from 2024. At the same time, the expansion of the market has also posed challenges to the industry, such as increased workload and uneven employee levels. At the same time, the industry's demand for video quality has also skyrocketed.

This issue has also become a business opportunity for major equipment companies.

For example, Sony is promoting technology that combines real shooting objects with virtual backgrounds to match images, aiming to reduce the need for photographers to travel to different shooting locations. Sony has a virtual production studio that has taken over commercial businesses such as automotive advertising.

NEC Corporation has also launched an AI announcer technology that investors are very familiar with. The core parameters include the ability to support 80 languages and automatic translation function, mainly targeting "local TV stations with manpower shortages". It is reported that Asahi Television's Okinawa local channel has decided to use this technology in morning and late night programs starting from January next year.

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