Li Liang, Vice President of Tiktok, refutes the rumor that "last year's e-commerce advertising reven

Recently, we media account announced that "GMV of Tiktok E-commerce last year was more than 200 trillion yuan, while advertising revenue was up to 400 billion yuan". Later, the rumor was quoted by Mr. Ye Guofu, the founder of Miniso (after learning the facts, Mr. Ye deleted his social media account), sparking a heated discussion on the internet. Li Liang, vice president of Tiktok Group, responded to the incident and said that the content was seriously inconsistent with the facts.

Li Liang stated that the spread path of this rumor is very clear. First, a marketing account posted the rumor and was complained about and deleted. However, screenshots were widely shared by organized groups, and even some industry personnel, including Mr. Ye, were misled to follow up and share, resulting in the widespread spread of the rumor.

Li Liang pointed out in his response that the actual situation is that only a part of the advertising revenue of Tiktok comes from e-commerce business, and most of the revenue comes from non e-commerce information flow advertising. It is also difficult to make such a direct comparison with e-commerce companies. Such confusion can easily lead to misunderstandings and oppositional emotions.

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